Working with our sister agency - T.A.G. we launched, built banners and created Microsoft’s largest social media group for the ‘You make it you‘ Zune re-launch.

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zunejouney was developed by my friends at firstborn


With a campaign line ‘You make it you’ we knew that Zune needed a heavy presence in social media. Working with our media partners we built a rich myspace page with distributed content from the Zune sites.

The simple Zune branded MP3 player that myspace users could place on their page to play their music was a breakout hit and allowed users to own the idea - you make it you.

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This Zune player was installed on over 5 million myspace pages within 3 months of launch, we had 220,000 friends (now at 180,000) and the zune page out performed the myspace consumer electronic page average by 9 times.




Awards won a peoples choice webby

Client: Zune, Microsoft
Role: CD
Agency: McCann Erickson San Francisco




©Alastair Green 2009