In 2008 Microsoft asked us to help establish new markets for Microsoft's flagship software- Office2007.

We came up with this simple idea:
Office is not just work software. It’s a real-life tool.

We worked to recast Microsoft Office as a helpful tool for the home and family. We produced an integrated traditional and digital campaign focused on inspiring home uses, rather than the new interface.
Let people experience the product with demos and rich banners that integrated product functionality. Employed new media partnerships with popular bloggers and online parenting communities. (no longer live)


The campaign beat all marcom goals, worldwide.
15 point increase in purchase intent.
2 million demos and trials.
18 point increase in purchase intent, globally.
Over 5 million product trials and demos.
And 500,000 retail referrals.

Client: Office2007, Microsoft
Role: ECD
Agency: McCann Erickson San Francisco




©Alastair Green 2009