IBM Helpdesk
CAMPAIGN WEBSITE

As part of a truly integrated campaign, the Helpdesk website was conceived and produced in tandem with an extensive television campaign.

Shot at the same time as the television, the site uses characters from the TV spots to draw the user into an engaging experience while providing necessary proof points for the complicated issues raised in the commercials.

Additional information about how IBM is helping the world in areas like the environment and government is provided by dozens of information cards, as well as links to external information sources and interviews with IBM executives.

As featured in the June edition of Creativity.
Macromedia site of the day (April 22nd 2005).