Objective
Communicate how the 1,500 improvements to the new-look Mondeo are
greater than the sum of their parts. Encourage viewers to order a brochure
or request a test drive.

Activity
An interactive TV commercial that ran on the Sky digital platform.

Results
357,000 viewers interacted with the ad
3,551 users requested a brochure
1,203 booked a test drive
All at a cost of just 6p for every 30 seconds of each potential customer’s time.

Awards
Finalist DMA Echo 2005